As part of what we do at Just Accountants, we have to visit tens, sometimes hundreds, of accountants websites every week.
And the one thing I've noticed is that pretty much every accountancy website I visit says the same thing.
"We're not like most accountants...we're different"
The phrasing may change but the sentiment is always the same.
Luckily for most accountants, clients searching around for a new accountant won't be looking at anywhere near the number of websites that we do and so may not notice this same tired claim appearing over and over again.
My advice to accountants or their web copywriters is to take a good look around the web at other sites in your industry and make sure that your claims to be different aren't actually making you the same as all your competitors.
The irony is that the claims to be "different" are usually found in tandem with claims that this accountant will provide a high level of personalised business support to clients, rather than just filling in forms at the end of the year.
However, as often as not, these type of claims are just unsupportable. If you are a 4-5 person accounting firm with 300+ clients, there just isn't the time to provide this type of support.
It is doing accountants no favours to make these claims if they are unable to back them up.
No Comments/Trackbacks for this post yet...